blue mercury 31 days of dazzle

I had the privilege of designing the packaging for Blue Mercury’s '31 Days of Dazzle' 2025 holiday advent calendar. This encompassed the patterns, graphics, materials, and SRs (specification sheets for suppliers) that brought this high-profile project to fruition. I was tasked with creating packaging that feels luxurious, maintains brand colors, subtly evokes the holiday spirit, and designed to be appealing enough for consumers to display year-round. Of the six options below, three are meant to be keepsake boxes and function as display and storage.

While these designs remain in the mock-up phase, they exemplify my ability to manage complex projects and deliver creative solutions that resonate with both brand and consumer. Note, photos will be updated as I receive packaging samples.

design 1

Material: thick pebble textured paper wrapped cardboard with cardstock inserts Finish: gold foil graphics

design 2

Material: cardstock outter with cardstock inserts Finish: silver foil type and logo, gloss finish (colorless) pattern

design 3

Material: paper wrapped cardboard with paper wrapped cardboard inserts Finish: Silver foil outter, some inserts are also silver and navy blue foil

keepsake design 4

Material: hardboard with cardstock inserts and metal hardware, ribbon pull-tab Details: Inserts have perforated lines to show openings, inserts are removable

keepsake design 5

Material: vegan leather wrapped hardboard with cardstock inserts, metal hardware, fabric lined interior Details: Insert has perforated lines to show openings, insert is removable, product sits vertically to best fit space

keepsake design 6

Material: Acrylic with cardstock inserts
Details: Inserts have perforated lines to show openings, inserts are removable

sleeve

Cardstock sleeve showing item description and details Compatible with options 1-3 (for keepsake options we could turn it into a band)