Aldi patterns
Aldi Grocer has a growing line of branded clothing and accessories. With the growing popularity of reusable shopping bags and the 2024 trend of Trader Joe’s canvas shoppers, Aldi aimed to expand into similar product offerings. Through my role at DNA, I designed a series of branded patterns, developed to be applied across a diverse range of items, including reusable shopping bags, fanny packs, water bottles, and more.
The project focused on integrating Aldi’s core brand identity with expressive and eye-catching design aesthetics, ensuring each pattern resonated with their audience while maintaining consistency across product types. The goal was to create visually appealing designs that enhance brand storytelling and elevate the customer experience.
