Mary Kay Gifting style guide

The objective of the Gift Guide is to establish a comprehensive packaging design guideline tailored for giftable collections across various seasons and special occasions throughout the year. This design approach emphasizes a celebratory and branded aesthetic, intentionally steering away from being specific to any single holiday.

To ensure consistency and efficiency in production, we developed a versatile design solution that can be seamlessly adapted for both Q1 and Q4 collections, providing a timeless and scalable approach for years to come.

summary

design and variation exploration

2021 Q1 Gifting collection

Below, is the first collection of gifting items we designed using the Gifting Style Guide above. This collection included a body mist & lotion set, a pedicure set, 2 lip kits, and men’s beard oil. The items were part of the Q1 collection and were separately released for Valentine’s Day, Mother’s Day, and Father’s day.