Kathryn Cohen

Mary Kay Scents Collection

 
 

Mary Kay Scents Collection

Mary Kay created 2 new perfumes, Blush and Velvet, for their Latin America Market. The packaging and marketing are aimed to attract a younger generation by focusing on storytelling and artisanal quality. We focused on the breakdown of each ingredient and olfactive families that comes together to make each scents.

marketing

mood board exploration

 

design exploration