MARY KAY branding update
As Mary Kay evolves and grows, they chose to update their branding to better appeal to the modern woman. By adding brighter colors, bolder type treatments, new illustrations, and patterns; the company can tell its story, reflect its values and generate awareness in a new, more powerful way.
We created an internal Brand Identity booklet and a video to introduce the changes to the employees of Mary Kay. The Brand Style Guide breaks down the new “voice” and rules for all sections of the Mary Kay creative department. It breaks down the new colors, type treatment, patterns, illustrations, brush strokes, and more that we added.
Examples of the branding update in use:
Pattern in use as a background at the Mary Kay São Paulo, Brazil Seminar in 2020
Social media posts utalizing illustrations and typography from the branding update
