Kathryn Cohen

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Fit Bit© Billboard, Magazine Ad. & Commercial

Fit Bit© is a company known for its activity trackers and wearable technology that measure number of steps walked, heart rate, quality of sleep, and more, in the hopes of creating better health.

The ad, billboard, and commercial concept were created to draw in the attention of the public and persuade them to live a healthier lifestyle with the Fit Bit© and to take advantage of every opportunity to take more steps. This project was completed as a group project in Advertising Design. As a group, we came up with advertising Fit Bit© in a way that encouraged activity that the everyday, busy person could achieve. 

Ad body copy: They moved the meeting to the top floor. It’s your lucky day. Thanks to Fit Bit’s Technology, you can track everyday steps, even the ones you don’t expect. That’s why each step is worth celebrating!

 

Honeycut Illustrated Craft Cocktail Menu

Honeycut (concept restaurant) is a restaurant that specializes in craft cocktails. The illustrated menu was created as a visual guide. This concept simplifies the menu's content for the restaurant goer and makes choosing a drink much easier! 

 

Sweet Green Juice Cleanse Takeaway Menu

Sweet Green (concept restaurant) is a health-based restaurant specializing in organic, farm-raised vegetables and food various trends. The restaurant is well known for its fresh health juices, avocado toast, and toppings bar.

The takeaway menu was created to share information about Sweet Green’s juice cleanse plan. The tri-fold includes information on what a juice cleanse is, how to sign up for the juice cleanse, prices, store locations and hours, and a menu of the juices. The logo and type were handcrafted for this project.